DIGIFORM
Nili Lotan E-commerce Transformation
Transformation of e-commerce for luxury fashion brand with ongoing innovation partnership
Client
Nili Lotan
Year
2022-Present
Category
Luxury Apparel
Services
E-commerce Redesign, Feature Development, Global Shipping Optimization, POS Migration Consulting
The Challenge
Nili Lotan's existing e-commerce platform suffered from a low-quality UI and UX that failed to reflect the brand's luxury positioning. The site's outdated design and clunky navigation created friction in the customer journey, leading to abandoned carts and lost sales opportunities. The platform lacked modern features that luxury shoppers expect—personalized recommendations, seamless checkout, and sophisticated product presentation. Operationally, the brand struggled with manual processes for inventory management, limited global shipping capabilities, and a legacy POS system that created data silos between online and in-store operations. As the brand expanded its product lines and international presence, these limitations became critical barriers to growth. Nili Lotan needed more than a one-time redesign—they required a strategic partner who could continuously evolve their digital platform to meet changing customer expectations and business needs.
Our Solution
DigiForm led a comprehensive e-commerce transformation for Nili Lotan, beginning with a complete site redesign that elevated the UI/UX to match the brand's luxury aesthetic. We implemented a modern, responsive design with sophisticated product photography, intuitive navigation, and streamlined checkout flows that reduced friction and increased conversion. Beyond the initial redesign, DigiForm established an ongoing partnership model providing continuous feature development and optimization. We support every new product launch with custom landing pages, enhanced product detail pages, and targeted promotional features designed to maximize engagement. We implemented advanced global shipping and checkout capabilities, including multi-currency support, international tax calculation, and localized payment methods, enabling Nili Lotan to serve customers worldwide seamlessly. When the brand decided to migrate from their legacy POS system to Shopify POS, DigiForm provided strategic consultation on data migration, workflow optimization, and system integration to ensure a smooth transition. Our ongoing support includes performance monitoring, A/B testing, feature enhancements, and rapid response to business needs—acting as an extension of Nili Lotan's team.
Key Results
- Complete site redesign elevating UI/UX to luxury standard
- Ongoing partnership since 2022 with continuous innovation
- Support for all new product launches with custom features
- Global shipping and multi-currency checkout implementation
- Strategic POS migration consulting from legacy system to Shopify POS
- Sustained platform optimization driving engagement and conversion