DigiFormMENU

Where will AI actually pay back in your business?

No more AI bought off a demo or tools nobody approved. We plan it, govern it, build it and run it.

SECTIONS01 / 08
01AI Transformation→02Commerce & Digital→03How we work→04The work→05ROI Lab→06Clients→07Where to start→08Start→
AI TransformationGovernanceROI LabWorkAboutContact
Start with a free AI Value Preview →

Or tell us what you're working on →

WE BUILD IT AND WE RUN IT
01
AI TransformationTHE PRACTICE →

From your first AI decision to the system your team runs daily.

  • 01Executive AI fluencyWorking sessions where your leadership uses the tools, so they can judge a vendor pitch themselves.
  • 02AI Value SprintWe walk your operation, find where AI pays back, and rank it with the numbers attached.
  • 03AI governance boardsWe stand up the group that decides what gets approved, then chair it with you for six sessions.
  • 04Policy & risk registerA written policy your staff will actually read, and a register listing every AI system you run.
  • 05AI compliance auditEvery AI tool in the business on one list, with a decision against each: scale, stop, fix or govern.
  • 06Build & adoptionWe build the two or three things worth building, and stay until your team uses them daily.
  • 07Ongoing advisoryA senior lead from our team in your leadership meetings a day or two a month, owning the AI roadmap.
02
Commerce & DigitalTHE PRACTICE →

Stores built in isolation create manual work. We build commerce AI-first, so orders, inventory and customer data flow cleanly between Shopify, your ERP and the AI that runs on them.

  • 01Shopify Plus buildsBuilt around how your team sells today.
  • 02Replatforming & migrationMove off Salesforce, Magento, BigCommerce or WooCommerce with products, customers, SEO and order history intact.
  • 03Custom developmentThe functionality no app sells: subscriptions, bundles, made-to-order flows, wholesale portals.
  • 04Shopify app developmentCustom Shopify apps for your own store, and some we turn into products, like SwipeFlow.
  • 05CRO & merchandisingTesting, search, collections and checkout, to sell more from the traffic you already have.
  • 06ERP, 3PL & PIM integrationsConnecting the store to the systems that fulfill the order, so nobody re-keys data between them.
  • 07Run & roadmapA senior lead runs your store roadmap, including peak season, so you don't have to hire one.
03
How we work

How do you make AI work for your business?

01Map the value
Where AI will make or save money, and which ideas will not.
02Govern it
Who can say yes, no, or not yet, and why.
03Build it
We build the ones that pay.
04Run it
We stay until your team uses it.
04
The work

All five studies →

CPG brand · AI
Order entry time cut by 75%.
From 2–3 hours a day to about 30 minutes.

Live in 4 weeks

Measured after go-live

What we built

Most suppliers will never set up EDI. AI reads their PDFs whatever the layout and writes them into the ERP. The work covers supplier invoices and customer orders.

Global beauty · AI Governance
2 Years|81 AI Initiatives
Each review takes two to four weeks.

Ongoing since 2024

What we did

AI pilots were starting ad hoc, with no single intake and unknown data-use terms with vendors. We designed the board and the intake, wrote the company AI policy, and still run the board every two weeks.

NOYZCommerce
SwipeFlow
Built for one store, now its own product
What we built

Fragrance is hard to sell from a static product page. NOYZ had strong short-form video and none of it lived where people buy. We built an app that turns TikTok and Reels into shoppable feeds on the storefront. It worked well enough that it now runs as a DigiForm product.

NOYZCommerce
Only Human
An interactive experience for a scent
What we built

One of several interactive campaign sites we have built on Shopify. For the Only Human launch: storytelling that scrolls in step with its own menu, a moving gallery of community responses, and checkout kept on the page.

Nili LotanCommerce
3 years
We supported them for 3 years
What we built

We finished a redesign already underway, then ran their store roadmap for three years, with no launches during peak and testing with their team before every release.

05
ROI Lab

What AI automation is worth.

A few questions, then you see the score and the range before any email. Or start from a file you already have.

Invoices

Your invoice cost, in dollars

What keying invoices costs at your volume, as a directional range.

Size invoice cost →
Calls

Calls that could close without a person

A directional dollar range for the routine calls a person does not have to take.

Size call handling →
Back office

Hours back each week

Rekeying, reconciling and chasing, sized from the hours the team already spends.

Size the hours →
Your file

A business case from your own file

Drop an invoice export or a call log. It is read in your browser, and the case is written from your numbers.

Start from your file →

Open the ROI Lab · four calculators and the industry benchmarks →

06
Past and present clients

Past and present clients.

NOYZ
DKMS
Lake Pajamas
NOYZ
DKMS
Lake Pajamas
Nili Lotan
Fleur du Mal
Frère NY
Tevine Teas
Nili Lotan
Fleur du Mal
Frère NY
Tevine Teas
Alta Cycling Group
Blackbeard Spice
Alta Cycling Group
Blackbeard Spice
Plus several engagements we keep confidential.

07
Where to start

A preview, or a two-week Sprint.

Free AI Value Preview

A few questions, then you see the score and the range before any email.

Get your free AI Value Preview

AI Value Sprint

Two weeks, fixed fee. You get 5–8 ranked opportunities, a readiness score, an EU AI Act check and one costed pilot.

Start an AI Value SprintWhat’s this?
08
Start

Tell us what you're working on.

Try the free Preview, or tell us what you’re working on. We’ll reply within 2 business days.

See if we’re a fit
01 / 08AI Transformation02 / 08Commerce & Digital03 / 08How we work04 / 08The work05 / 08ROI Lab06 / 08Clients07 / 08Where to start08 / 08StartMenu
On this pageClose ✕
01AI Transformation02Commerce & Digital03How we work04The work05ROI Lab06Clients07Where to start08Start
AI TransformationGovernanceROI LabWorkAboutContactCommerce & DigitalInsights
MENUCLOSE ✕
AAI TransformationAI Transformation01Overview02The gap03Clients04Problem & fix05The standard06Proof07Engagements08Questions09Start here10Contact11AI Value Sprint12Back Office AI
BGovernanceAI governance advisory01Overview02In plain terms03The problem04What you get05How it runs06Why us07How you buy it08Questions09Start here10Regulated industries
CROI LabROI Lab01Overview02The lab03Method04Sources05Questions
DWorkWork01Case studies02Questions03CPG order entry04Global beauty governance05NOYZ shoppable video06NOYZ · Only Human07Nili Lotan
EAboutAbout01The firm02How we work03Leadership04Questions
FAlsoCommerce & Digital01Overview02Clients03What we do04Shopify migrations05Proof06Engagements07Questions08Storefront Review09Contact10Insights
Ask ClAIr

I answer from what’s published on this site — nothing else. If I don’t know, I’ll say so.

An AI assistant, not a person. It can be wrong.